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United Real Estate is part of the largest fully integrated network of
real estate and auction professionals in the nation. The company has
been an innovator in real estate marketing since 1925. United Real
Estate supports over 600 offices across the U.S. and internationally.
United has been recognized as a Top 25 Franchise by the Wall Street Journal and among Entrepreneur Magazine’s Franchise 500®.

Our Management team knows the needs of agents in urban
and metropolitan markets. We address those needs by providing
powerful marketing programs along with technology-based services
that are unique to the industry.
 
    
Dan Duffy, Chief Executive Officer

Mr. Duffy joined United Real Estate as part of a successful effort in February
2006 to secure growth capital to support the rapid growth of the United Country
system. He serves as the Company’s Chief Executive Officer and Chairman of
the Board of Directors. In his role as CEO, Mr. Duffy is principally responsible for
the establishment and execution of a long-term strategy for United designed to
deliver competitive advantage to agents as they operate in their local markets
and serve their clients.
 
Prior to joining United Real Estate, Mr. Duffy spent nearly 20 years focused on serving clients in a
number of senior executive positions. Most recently Mr. Duffy served as the President and Chief Executive Officer of Microsoft’s “2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the United States and the U.K.

Prior to his tenure in the technology services market space, Mr. Duffy served as the Chief Development
and Financial Officer of an on-line business-to-business exchange serving the auction and brokerage
market for industrial equipment and was a founding member of the Chicago practice of The Center for Strategic Transactions, a division of Ernst & Young L.L.P., providing strategic and corporate finance
advisory services to Fortune 100 companies as well as high growth technology, product and
services organizations across multiple industries.

Peter Giese, President / United Real Estate

Over his past 20 years in the real estate industry, Peter has expanded numerous
start-up organizations into multi-million dollar companies. He has also held senior leadership positions in a Fortune 500 company, directing strategies at both the
national and local levels.
 
Prior to joining United Real Estate, Peter was most recently with Cendant Corporation and Realogy,
Inc., where he held the position of Senior Vice President of Franchise Sales and Development. In this
role, Peter had full authority over the development of real estate brands such as Coldwell Banker,
Century 21 and ERA across much of the United States. During his tenure with Cendant and Realogy,
Peter led the division with the highest growth in new sales for six years in a row.

Before he joined Cendant, Peter was part of the Senior Leadership of Homestore.com. This start-
up company built Realtor.com, a top-ranked real estate website. As the Vice President of National Sales
for the Broker division, Peter led a national sales team through two mergers and grew his division’s
annual revenue to more than $50 million in less than three years.

Ted Laatz, Chief Operating Officer / United Real Estate

Ted Laatz has 16+ years of real estate industry experience, including positions as Regional Vice President at United Country Real Estate, President of RE/MAX Great American and President of the Aurora Tri-County Association of Realtors. In 2001,
Mr. Laatz started RE/MAX Great American and built the company into a Top 500
firm in the industry as ranked by both Real Trends and RIS Media.
 
In addition to his senior management positions, Mr Laatz is currently a National Association of Realtors
Resort & Second Home Committee Member and has spoken at numerous national and international
real estate events. Over the years, Mr. Laatz has been honored with a web / technology award, a "Broker / Owner of the Year" award and as a Paul Harris Fellow. Mr. Laatz earned a bachelor's degree in Business Administration from Bradley University and is an M.B.A. candidate at DePaul University.

Dianne Moore, Broker / United Real Estate Houston

Leader in the real estate industry, including roles such as the Managing Broker of United Real Estate Houston (since December 2011), the Broker-Owner of URHome Real Estate (2005-2012), panel member of two Texas Association of Realtors' committees (since 2010), Board Member for the Asian American Real Estate Association (2012-2013), WCR Fort Bend 2010 Entrepreneur of the Year, the Chairman of the Fort Bend Branch of the Houston Association of Realtors (2008), and approved by the Texas Real Estate Commission since 2005 to teach real estate MCE and pre-licensing courses.
 
Specialties
Strong mentoring, training and public-speaking skills, specializing in technology, Internet communication, marketing and negotiations.

Mike Duffy, President/ United Country Real Estate

Mike Duffy is focused on bringing new, added value services and programs to United franchisees. With a 20 year background building such national brands as Coca-Cola, Winston Cup NASCAR, RJ Reynolds, Minute Maid, Community Coffee, and numerous
other well known brands, Mike is bringing this experience to building recognition
and understanding of the United Real Estate brand to real estate buyers. In addition
to branding initiatives, Mike has extensive experience in sales, building strategic partnerships and launching new programs.

David Dickey, Chief Technology Officer

Most recently, Dickey was Sr. Vice President Professional Services for ePartners. ePartners, the Microsoft 2005 Partner of the Year, specialized in delivering, integrating
and customizing solutions tailored specifically for each client’s business needs.
The group has a concentration in Microsoft .Net programming, Portal development services, systems integration, and a focus on ePartners’ core ERP and CRM
product offerings.
 
Prior to joining ePartners, Dickey was Director of Worldwide Professional Services at Pervasive Software where he led the services group in both North America and Europe. The group focused on solving complex database problems and had a specific practice in replication and disaster recovery solutions.

Dickey has spent a number of years in the enterprise software space where he developed mission critical software for a wide range of businesses working with clients such as Saks Fifth Avenue, Office Depot, & Burlington Northern.

Dickey received his BBA in Management Information Systems from Texas Tech University, continuing education from Kellogg School of Management, and is a graduate of the Stagen Leadership Institute.

Ashley L. Appino, Director of Affiliate Services

Ashley Appino joined United Real Estate in 2008, and brings over 10 years of comprehensive affiliate services and event management experience to our team.
Prior to joining United Real Estate, Ashley was the Managing Director of Member
Programs for the National Auctioneers Association. While at the NAA, she developed
and implemented member services, benefit programs, as well as recruitment and retention campaigns. Additionally, she was involved in the overall growth of the
organization and strategic planning specifically relating to member development.
 
Prior to joining the auctioneers, Ashley offered corporate marketing and sales services to the largest golf course management association in the industry. Ashley is skilled in all aspects of meeting and events planning, event strategy and execution.

She earned her bachelor’s degree in Communication Studies from the University of Kansas and received
her M.B.A. from Baker University in 2006. Ashley is also a graduate of Reppert Auction School.

Jason Cole, Chief Financial Officer

Jason Cole brings over 12 years of financial experience to United Real Estate. 
After joining United Real Estate over a year ago, as Controller, he was promoted
to Chief Financial Officer.
 
Prior to United Real Estate, Jason spent 7 years with Walmart Stores Inc, in various financial roles,
last serving as Senior Accounting Manager for the Corporate Traffic Department managing the payables
and receivables for the company.

After Walmart, he spent several years with Kansas City Southern Railroad, last serving as Accounting
Manager helping prepare the monthly, quarterly, and yearly SEC reporting for the company, as well as managing the inventory for the railroad. Jason’s last position was Controller doing international financial reporting for ThyssenKrupp Access, a global German company.

Kevin Oldham, Vice President / United Marketing Services

Kevin Oldham brings over 14 years of marketing and advertising expertise to the
United Real Estate team. Prior to joining United Real Estate, Oldham launched a marketing firm that catered exclusively to real estate developers, offering strategic
solutions designed to generate traffic for their projects. Prior to this entrepreneurial
venture, Oldham offered marketing services for Kansas City’s largest residential
real estate broker and for an international movie theatre circuit. Oldham earned
his MBA from Baker University in 2007.
 
 
We guarantee you'll keep 100% of your commissions while increasing your sales when you join United
Real Estate.
    
     
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